Muslim Friendly Hotels As Islamic Tourism Products: Issues and Challenges

Muslim Friendly Hotels are a type of Islamic tourism that can be established and aggressively marketed in Malaysia. Apart from the seriousness with which values upheld hospitality sector, this Muslim-friendly hotel is successful attracting travellers to Malaysia, particularly those Arab nations. services include halal food drink, Al-Quran books room, Qibla direction musolla, prayer rugs, separate rooms for single men women, bathing areas sexes, financial transactions follow sharia law. Even while it appears draw foreign visitors, there still not enough hotels adopt concept. The goal study identify assess problems obstacles facing cater Muslims as goods. This qualitative one collects analyses data secondary sources utilising library research method gathering. According study's findings, five primary must overcome before implemented. first concern challenge terminology used tourism. second understanding importance. third operating guidelines policies. fourth running facilities last, fifth marketing industry. There will many friendly concept able domestic tourists feasible if these concerns challenges improved addressed by responsible parties.